How to Ace Your Market Stall

Markets are a brilliant way to connect with your community, test new products, and drive sales, but it’s not just a matter of turning up and setting up a table. Whether you're just starting out or looking to sharpen your edge, here’s how to nail your market stall setup and make it a profitable (and enjoyable) experience.

1. Know Your Target Customers

The most successful stallholders tailor their entire setup around their ideal customer. Think about who is most likely to buy from you. Are they mums with prams, eco-conscious shoppers, or weekend tourists? This insight helps you make better decisions around product pricing, packaging, signage, and even music.

• Selling high-end goods? Use premium packaging and signage that reflect quality.

• Got quick-sell, low-cost items? Keep your pricing clear and your checkout process fast and simple.

2. Stand Out from the Crowd

Markets are busy. If your stall doesn’t pop, people will walk right past. Eye-catching branding, creative signage, and an inviting display are crucial. Don’t be afraid to use bold colours, unique layouts, or even props to help your brand stand out.

Tip: Before your first market, visit a few others to scope out how different stalls are set up. What catches your eye? What feels forgettable? Then bring your own twist.

3. Offer Card and Contactless Payments

Aussie shoppers expect to pay with their phones or cards. Gone are the days of “cash only” signs, they’re a conversion killer (A lot of people don't carry cash). Equip yourself with a secure, portable payment solution like Nexxtap, which turns your phone into a contactless payment terminal just download the app and sign up to get started. 

You’ll never miss a sale, and you won’t need any clunky EFTPOS hardware or extra dongles in your bag. 

4. Mix Up Your Products and Prices

Not every shopper has the same budget. Offer a tiered range that captures:

• Entry-level, affordable items for impulse buys

• Mid-range products for consistent profits

• Premium or bundled goods for higher spending customers

Make sure your prices are easy to read and that your products are easy to grab and go.

5. Use Specials, Bundles, and Freebies

Everyone loves a deal. Time-limited offers like “Buy 2, Get 1 Free” or bundled gift sets can drive urgency and increase your average sale value. Free samples (especially for food, drinks, or skincare) create trust and help convert browsers into buyers.

6. Build Real Relationships

This is where markets shine. Your ability to connect with people, tell your story, share your passion, and show genuine interest, goes a long way. People buy from people they like. A simple smile, a bit of banter, or a chat about the product’s origin can lead to return customers and word-of-mouth referrals.

7. Be Organised (Seriously)

A smooth day starts with good prep. Don’t forget to:

• Bring enough stock (better to have too much than sell out early).

• Carry a decent float (early buyers often pay with $50 notes).

• Clearly label prices (no one likes asking awkwardly).

• Have insurance (most markets require public liability cover).

• Know your pitch number and bump-in time to avoid a flustered start.

8. Promote Your Stall on Socials

Use Instagram, Facebook, or TikTok to let your followers know where you’ll be and what you’ll have. Tease new products, show your setup in real-time, and post cheeky behind-the-scenes moments. Hashtags like #brisbanemarkets or #supportlocal can help you reach a wider audience.

Pro tip: Ask happy customers if you can tag them or take a quick snap (with permission of course).

9. Stick With It

Markets can be unpredictable. Weather, foot traffic, or nearby events can impact your sales. Don’t be disheartened if you don’t sell out on day one. With time, you’ll refine your layout, learn your peak hours, and build a loyal base.

At the end of the day, markets are more than just sales, they’re about visibility, learning, and building community. With the right setup, payment tools like Nexxtap in your pocket, and a friendly approach, you’ll be well on your way to market stall success.

Ready to go stall-hopping with confidence?
Ditch the dongle and download Nexxtap to take payments straight from your phone, no additional hardware required.